Business path · Module 1 of 10: Business launch foundations · Free

Free Massachusetts 7D business planning lessons

Define a service, research its customer, map what must be resolved, and test your assumptions before expanding.

You'll learn to

• Describe the purchaser, service, and operating model.
• Distinguish research findings from assumptions.
• Map business, transport, and customer requirements.
• Explain what a simple cost model can establish.

Lessons · 4 lessons, 28 min

1. 1Start with the service you want to provide.Describe your customer, service, and operating model before making major commitments.7 min
2. 2Replace a promising guess with evidence.Research demand and alternatives while keeping findings separate from assumptions.7 min
3. 3Build a map of what must be resolved.Separate business setup, transport preparation, and customer requirements in your plan.7 min
4. 4Test the idea before expanding it.Connect the proposed service to costs, capacity, and a useful next milestone.7 min